Revolutionizing Retail: A Custom POS & CRM for a High-End Women’s Fashion Boutique
At Configr Technologies, we pride ourselves on delivering fully custom software solutions that elevate our clients’ businesses to new heights.
Last year, we partnered with a leading High-End Women’s Fashion Boutique (remaining anonymous by request) operating across Colorado, Utah, New Mexico, Arizona, and Las Vegas.
Below is an inside look at how our team built and delivered a fully integrated, web-based Custom POS, CRM, and Website in just five months, well ahead of our projected eight-month project timeline.
Project Overview
• Client: High-End Women’s Fashion Boutique (Anonymous)
• Locations: 8 stores across Colorado, Utah, New Mexico, Arizona, and Las Vegas
• Monthly Web Traffic: ~278k visits
Challenges:
• Outdated retail systems and reliance on multiple platforms
• Desire for a fully web-based ecosystem (POS, CRM, Website)
• Seamless integration with a custom clothing design partner
• Transition from MS365 to Google Workspace
Key Deliverables
Custom Retail POS
• Full Integration with CRM: Eliminates redundant data entry and streamlines customer data management.
• Employee Sign-On via Google Workspace: Secure, simplified access for staff across all devices.
• 360-Degree Customer Photos: Staff can capture images for virtual outfit previews, creating an immersive shopping experience.
• On-The-Fly Inventory Lookup: Real-time stock visibility across all physical locations and eComm store.
Custom CRM & Marketing Platform
• Predictive Analysis: Helps in-store and eCommerce teams suggest personalized products based on customer history and preferences.
• Exclusive Custom Clothing Requests: Seamless integration with the boutique’s high-end fashion design partner allows custom in-store and online requests.
• Connected Marketing Tools: Automated campaigns, segmentation, and analytics, all powered by Configr’s fully integrated ecosystem.
Website Redesign & Google Workspace Migration
• Unified Web Experience: A new, modern, user-friendly website — fully synchronized with the new POS and CRM.
• MS365 to Google Workspace Transition: Anytime, anywhere access to company resources, fulfilling the client’s preference for Google tools.
Implementation & Testing
- 5-Month Development: Completed 2 months ahead of schedule.
- Pilot Store Launch: Thorough testing at the flagship Boulder, CO location.
- Company-Wide Rollout: Successful deployment across all eight stores.
- Feature Requests & Enhancements: Additional functionalities delivered within 3 weeks of client feedback.
Tangible Results
• Average Transaction Value (ATV) Improvement: In Store, $607.44 to $814.36 Online, ATV rose to $781.23, coupled with a 31% increase in conversion rate post-launch.
• Customer Engagement: Significantly higher due to quick, technology-driven processes that allow staff to focus on providing a premium, personalized in-store experience.
• Compliance: Our setup is fully PCI-DSS compliant and GDPR and CCPA compliant.
• Future-Proof Foundation: A robust and tightly secured software infrastructure ready to scale as the Boutique expands into California, Florida, and New York.
Looking Ahead
This successful collaboration highlights Configr Technologies’ commitment to developing tailored solutions prioritizing growth, efficiency, and innovation.
By delivering a custom POS, CRM, and fully integrated website and facilitating a seamless transition to Google Workspace, we’ve empowered our client to harness cutting-edge technology while maintaining their signature high-end, personal touch.
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